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OKCupid for example, has forums to stimulate conversation amongst its members and encourages users to create quizzes of their own, featuring the more popular ones on the front page.The more you participate in an online dating site – not just in messaging others but by taking part in its community, the more attention you bring to yourself and keep your profile in the forefront.Some systems let you tag specific keywords in your profile; others use the Google search API.

Another key to successful marketing is to maintain your visibility in a crowded market.

Online dating sites like OKCupid and Plenty of Fish get thousands of new dating profiles ; if you live in a large-ish city, then it’s very easy for your profile to get lost in the influx of new users.

People can be very particular about what they’re looking for in a potential date…

and if you don’t make it easy for them to tell that you’ve got the x-factor they’re looking for, they’re going to skim right past you like you weren’t even there. Part of marketing is getting into the head of the people you want to have as customers: what do they want and – more importantly – how are they going to describe what they’re looking for?

In online marketing, this is known as SEO or Search Engine Optimization: the art of ensuring that you show up more prominently in search engine results than your competition.

The idea applies to online dating as much as it does trying to get your blog to the first page of Google search results.Women just have to click “Looking for: Casual Sex” and they will be bombarded with more attention than they know what to do with.Men can write something truly misogynistic or insulting to women and look forward to being featured on the many Tumblrs devoted to people who make asses out of themselves on OKCupid and revel in the many people coming by to gawk at the train wreck.Regularly adding new photos to your profile – and rotating out older ones – will help keep your dating profile fresh and attract more attention; in fact, a new primary profile photo can bring back people who’ve skimmed over you before.It’s also a good idea to regularly review and update your profile.What you want is , you want the people whom you’re hoping to date… The very first thing that people look at when they get your message in their inbox and are trying to decide whether or not they’re intrigued enough to write back is your profile photo in the thumbnail. ladies” shirtless photos; all it does is make women think of The Jersey Shore – and not in a good way.

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