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My short term goals were about meeting new and interesting men and I wanted to have fun dating.My long term goal was about being in a committed relationship. I have seen over and over again how important it is to stay focused on what you want when it comes to making your dreams of finding love after 50 come true.

When we first started, I was way less convinced women would join, and I still have more men than women on the site. For the age group of 50 plus, I have almost 4 men to every 1 woman.

For the age group of 30 and under, its virtually 50/50.

Online dating in general suffers from a fatal flaw if its users are all looking to get married and then unsubscribe from the site.

It seemed to me that traditional companies werent willing to venture into this marketplace despite there being a definite market for it.

Through research and observations, weve discovered that extramarital daters cant connect the same way single people canthey may need to use work computers or smartphones in order to connect without getting caught. Weve noticed our busiest times of the day, when members like to log in and communicate, is in the morning, during work, and late evenings.

The number of user connections drops slightly on weekends, days off and holidays.

Across the board though, these people are all looking for something easier than going to a bar and pretending to be single. Inevitably the days after Fathers Day, Mothers Day and Valentines Day see traffic spike through the roof.

Its often on these days that relationships are put to a test, and people realize they need more out of their life than they are getting from their spouse.

Nothing is off limits when it comes to the Internet, including marital vows.

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