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offers two broad services: one is what Li calls a “self-service dating service” where members pay 400 yuan (US) a year to browse members’ profiles, chat and arrange dates; the other is a more exclusive offline, face-to-face matchmaking service that costs 4,000 yuan for six months.

The self-service platform allows members to send each other digital “winks”.

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Li has studied the relationship between a member’s monthly salary and how many winks they receives.

“You can almost very accurately calculate for every 1,000 yuan salary increase how many more winks he will receive,” he says.

She was a private equity fund manager at the time – now she’s a venture capitalist – and he was an executive director of equity derivatives at Morgan Stanley.

The charming, slightly geeky former investment banker might not seem like an obvious candidate to be a font of knowledge about the dating world, but he is an avid reader of psychology books and, as he says, “the stats never lie”.

The matchmaker does a lot more than just introduce people, she – and it’s always a woman as apparently both men and women feel more comfortable discussing their romantic life with a woman – is also responsible for “managing expectations”, solving misunderstandings and serving as a middle person to ask embarrassing questions.

For example, if a woman is interested in a man, but doesn’t want to appear to come on too strong by asking serious questions about the future, she gets her matchmaker to do it.

Zhenai has 50 matchmaking centres in 37 cities across China, and Li says he expects the company to generate 1.5 billion yuan in revenue and 200 million yuan in net profit this year.

Li is confident that the dating platform will continue to grow rapidly, at least for the next 10 years.

One of Zhenai.com’s most in demand services is one that matches divorcees – it’s especially popular in Beijing, Shanghai, Guangzhou and Shenzhen.

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